Motion design which is an abbreviation for motion graphics designing is a very powerful tool that is used by designers to tell stories. In essence, motion design takes the concepts of animation and graphics designing and incorporates them into film-making and videos. Motion plays a key role in any sort of digital experience such as marketing. As soon as a photo or text or something static comes to life in a video, it is thanks to motion design. Motion enhances the user experience by adding personality and improving usability as well. It also provides new dimensions to creative minds to explore different ways to show off the brand or deliver your message.
Why use motion
There are many benefits of incorporating motion into digital experiences. It enhances the experiences of users by providing better feedback and context. It creates better communication among different contents and aspects of an app or device as well. Motion in any cell phone app connects the various functions very seamlessly and makes it easier to use as well. The motion also helps to better recognize the actions that have taken place. Visual feedback acts as an informant for an action being done. This is also great if an action needs to be redone or if an error message needs to be displayed. Motion is useful as it makes interactions exciting, apps more useable and brings life to digital experiences by giving them emotions.
Role of motion design in digital experiences of the future
The digital experiences of the future are going to have even more motion than now and the trend will only continue to grow. Various aspects of motion design such as micro-interactions and dynamic content usage can enhance usability and engagement as well. User experience has now become the top priority for many companies because they have realized that it is the key to generating engagement and getting conversions. People can only be retained if they feel part of everything that a company is doing. That is why motion is used to provide that riveting yet interactive experience.
The new era of digital experiences has reached very high expectations from consumers who want to be the center stage for companies. We can find many such examples. Apple keeps updating its iOS to get better seamless motion. Similarly, the new one UI developed by Samsung aims to provide vibrant graphics with seamless motion. It is all about providing customers what they want visually.
All the big companies like Microsoft and Intel are working on this technology as well. Different virtual assistants being developed and improved by these companies use a lot of motion design as well. These assistants are equipped with virtual intelligence and they are now a part of many smartphones, cars, TVs and smart home systems. Until now, they have generally been limited to speech based interaction and a screen based text. The next step is to involve motion into the mix to make the assistants feel more alive.
This is being achieved by incorporating motion using graphics and motion. Instead of getting audio replies with subtitles on the screen, you will be able to know exactly what the assistant is doing or thinking by looking at the screen. Different shapes and colors will be able to specify activities as well as moods. Different motions from the AI can be set to exhibit different responses, just like humans. For example, a nodding head or symbol can mean yes and a horizontally moving about head could mean no.
In the future, all interfaces will feel more alive and human thanks to emotions and motion. These are the only two features lacking in today’s AI assistants as well as other software. They will have distinct personalities. Motion and voice would be used to impart those personalities on us.
Conclusion
The use of motion in the digital world has been around for a while now, but it has only started getting recognized for its importance in the future. It makes any interface more alive and dynamic. The goal is to achieve unique personalization in the future and that is what motion based digital experiences are moving towards. It is also the answer to developing trusting relationships between man and machine. More details and news about this subject can be heard on official fox news radio online.
